Indeemo | Mobile Ethnography

Indeemo's mobile ethnography platform makes it easy for respondents to capture, journal and share in-the-moment thoughts and opinions with qualitative research agencies and brands in real time. An ideal supplement to traditional research methodologies such as in-depths and focus groups, indeemo turns pre-task and post-task exercises into a fun and engaging respondent experience. Respondents upload in-the-moment videos, photos and notes which researchers can moderate in real-time on an Agency Dashboard. Filters and tags allow researchers to organise and codify responses. Indeemo enables researchers to capture contextual, spontaneous, in-home and out of home behaviours that yield richer insights. Private, one-to-one social media style comments delivered using push notifications turn your research project into a social, engaging and insightful experience that allows researchers to probe and understand the micro moments where brand propositions come to life. Multimedia responses can be integrated with client presentations to bring research and insights to life. Respondents register after being invited by researcher agencies. If you are a research agency or brand and would like to get a demo of the app and dashboard, please contact [email protected] for a free demo.